Five Elements You Need for Your Website Footer
Website footers often get overlooked because people wrongly assume no one even bothers to look. However, there is evidence to suggest that a well-structured website footer will lead to more conversions. When clients are scrolling down your website, this is going to be the last place they arrive at, making this the perfect location for a call to action and promoting anything you haven’t got further up. Here are the five elements I highly recommend you add to your website footer.
One - Copyright and Legal Bits
Two - The Socials
It is fair to say that a lot of people want to look at social media pages rather than websites. However, it is still recommended that the links to all your social sites are in the footer rather than up on the main body of the website. You can even offer this information in more than one place. There is no reason to think that because they are down at the bottom of the website, people will ignore them; anyone who wants to learn more about your business awful are you will use these icons once they see them.
Three - Sign Up
A website footer is great for customers to sign up for newsletters and offers. Think about sites you have visited and how irritating it is to get a banner pop-up forcing you to sign up for the newsletter before you even have a chance to explore and see what the company has to offer. Being less pushy tends to get you further, and those with newsletter signup in the footer of their website will attest to the fact that people do, in fact, subscribe more than when they are faced with a pop-up form.
Four - Additional SEO Info
Good SEO means striking a balance between optimising your keywords and stuffing them. We all know how much Google hates the overuse of keywords, but the footer is still a great place to add one or two really important keywords. You could add them as a short paragraph explaining the business or by adding your location if this is a vital keyword.
Five - Information Central
You can also use your footer for important information. Such as a link to your frequently asked questions and policies, Business opening hours, or your physical address if this is relevant. It’s also a great place to put any industry information, like the fact that you have won awards or are registered with a regulatory body. Finally, the all-important call to action button, which could be booking an appointment or sending an enquiry.