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Why Updating Your Website is Crucial for Google Ranking

Search engines like Google are constantly changing their algorithms to provide the most relevant and up-to-date information to their users.

As part of this process, they prioritise websites that are regularly updated with new and fresh content. This means that if your website hasn’t been updated in months or even years, your chances of ranking high in search engine results are significantly decreased.

Therefore, it’s crucial to make sure your website is frequently updated with new content that is both useful and relevant to your target audience.

Why Updating Your Website is Crucial for Google Ranking - lucy jayne website designs

What Are Google Rankings?

Google ranking refers to where a website shows up in the search engine results pages (SERP) for a specific search query. The higher the ranking, the more likely the site will get traffic and visibility from Google, potentially leading to more customers.

Google uses a complex algorithm that considers a variety of factors, like how relevant and popular the website’s content is, the quality of its backlinks, and the user experience it provides, to determine rankings. A website’s ranking may go up or down depending on changes to these factors or updates to Google’s algorithm.

Improving a website’s Google ranking involves using search engine optimisation (SEO) techniques, such as optimising content with keywords, obtaining high-quality backlinks, and providing a positive user experience. Achieving a higher ranking on Google can boost brand credibility, website traffic, and ultimately, business success.

How frequently should websites be updated?

In order to ensure that your website stands out from the crowd, it is absolutely essential to regularly update your website’s content. This should be done at least once every six months, by posting new blog articles, making small adjustments to existing articles, or refreshing a homepage banner or social media images. Keep in mind that consistency is key when it comes to maintaining an engaging, informative, and relevant website.